Pravana The Perfect Blonde Purple Toning Shampoo 1000ml/33.8oz

A sulfate-free shampoo for blonde, silver or highlighted hair Harnesses exclusive dual ultra-violet dye system & built-in optical brighteners Gently cleanses, purifies & neutralizes unwanted yellow tones in hair Contains keratin, wheat & silk amino acids to add strength, shine & elasticity Delivers moisture, reduces breakage & banishes brassiness Unveils brighter, whiter hair